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CASB Wins Platinum Award for Best Contact Centre Operations
KUALA LUMPUR, 21 NOVEMBER 2025 – Commerce Access Sdn Bhd (CASB) has achieved a remarkable milestone by winning the Platinum Award for Best Contact Centre Operations at the CC-APAC Awards 2025, held at the Cinderella Ballroom, Disneyland Hong Kong on 7th November 2025. This prestigious recognition marks CASB’s first major regional victory — and a proud moment for the entire CDC Group family.
CASB’s journey to the regional stage began at home. Earlier this year, the team was named Malaysia’s Best Contact Centre Operations (Below 100 Seats) at the CCAM Awards. Standing out among the top-performing contact centres in the country, CASB earned the honour of representing Malaysia at CC-APAC 2025, carrying the national flag with pride.
At the regional competition, CASB impressed the international judging panel through a rigorous assessment process, which included a detailed 25-minute submission video and a panel interview. Competing against organisations from 16 countries across the Asia Pacific, CASB excelled in customer experience management, quality assurance, workforce planning, and employee engagement.
More importantly, this win reflects the collective effort, discipline, and heart of our people. Every improvement made, every customer served with care, and every challenge overcome contributed to this victory. The judges praised CASB for its preparedness, clarity of execution, and disciplined approach — proof that our standards and culture are world-class.
Representing CASB at the ceremony were Puan Hajjah Afidah Kamaruddin, Vice President of CASB, Puan Norazura Anuar, Senior Manager, Project Management, and Encik Mohd Shazilie Md Zain, Manager, Business Development. In her acceptance speech, Puan Hajjah Afidah thanked CCAM and CC-APAC for the recognition and dedicated the award to the entire CASB team — celebrating their passion, commitment, and professionalism. She highlighted the honour of showcasing Malaysia’s capability on the regional stage and reaffirmed CASB’s mission to deliver excellence consistently.
This win not only positions CASB as a trusted Malaysian-owned BPO partner but also strengthens Malaysia’s reputation in customer experience and digital operations. It proves that Malaysian talent can compete — and win — at the highest levels.
As we celebrate this victory, we recognise every employee who contributed, directly or indirectly. Whether you served customers on the frontlines, improved a process, supported operations, or nurtured our culture — this achievement belongs to you.
When we move together, we win together.
Let this milestone inspire us to continue raising the bar, innovating boldly, and creating many more success stories across the CDC Group. With our #EverReady spirit, this is only the beginning.
What the Judges Said:
CASB shows a clear and sincere focus on its employees. The metrics and narratives presented highlight how the team contributes to the company’s success. From engagement initiatives to recognition practices, the approach is thoughtfully employee-centric.
I observed notable technological advancement in CASB between 2023 and 2024. The organization has made substantial investments in technology this year, reflecting its strong commitment to strengthening operational capability.
The presentation materials were clear and well-structured. Each section explained the process in simple, step-by-step details, making it easy to understand CASB’s approach and the strength behind its operations.
Read more: UtusanTV
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