The Ultimate Guide: What is Outbound Contact Centre?

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An inbound contact centre focuses on receiving incoming calls initiated by customers. On the other hand, an outbound contact centre is responsible for making outgoing calls to customers or potential clients.

What is Business Process Outsourcing (BPO)?​

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Business Process Outsourcing is the practice of contracting specific business tasks to an external service provider. These tasks can range from customer service to payroll management, allowing businesses to offload non-core functions and focus on their primary objectives. BPO solution providers like Commerce Access (CASB) specialize in these services and offer expertise, efficiency, and technology that companies may not have in-house.

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