How AI is Transforming the BPO Industry
Artificial intelligence is changing the BPO industry by improving efficiency, customer experience, and decision-making. In Malaysia, companies like Commerce Access (CASB) are adopting AI to support agents, automate routine tasks, enhance quality monitoring, and use data for better customer engagement. CASB combines AI with human expertise to deliver faster, smarter, and more empathetic service while preparing for future advancements in responsible and intelligent automation.
Mastering Business Continuity with BPO: How CASB Helps You Stay Operational in Any Crisis
An inbound contact centre focuses on receiving incoming calls initiated by customers. On the other hand, an outbound contact centre is responsible for making outgoing calls to customers or potential clients.
The Future of Contact Centres in Malaysia: Embracing AI Without Losing the Human Touch
An inbound contact centre focuses on receiving incoming calls initiated by customers. On the other hand, an outbound contact centre is responsible for making outgoing calls to customers or potential clients.
