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In The News
Sabah CX Day 2026 Strengthens Customer Experience Leadership
KOTA KINABALU, 21 April 2026 – On 15 April 2026, Commerce Access Sdn. Bhd. (CASB), in collaboration with Sabah Net Sdn. Bhd., convened Sabah CX Day 2026 at the Sabah International Convention Centre. The event brought together stakeholders from government agencies, GLCs, and corporate organisations to exchange insights on customer experience (CX) and service delivery.
CASB’s Role in Shaping CX Conversations
Beyond convening the event, CASB contributed to industry discussions by bringing experience beyond day-to-day contact centre operations into broader CX strategy and service delivery. Discussions throughout the programme focused on governance, intelligent automation, AI-driven engagement, and outcome-based service strategies. The conversations reflected a shift from managing interactions to delivering measurable outcomes across the full customer journey.
Industry leaders and participants at Sabah CX Day 2026, reflecting strong collaboration across government, GLCs, and corporate organisations.
Driving Practical CX Outcomes
Puan Hajah Afidah Kamaruddin, Chief Executive Officer of CASB, led a key session titled Building a Resilient Citizen-Centric Service Ecosystem for the Digital State. The session outlined how organisations can align people, processes, and technology to deliver consistent and outcome-driven service experiences. Mohd Shazilie bin Md Zain, Operations Director, also contributed to a panel discussion on the future of CX, sharing practical perspectives on integrating technology with human-led service delivery.
Puan Hajah Afidah Kamaruddin, Chief Executive Officer of CASB, presenting on building a resilient, citizen-centric service ecosystem for the digital state.
Why This Matters for CASB
CASB’s involvement strengthens its presence in Sabah and builds confidence in its capabilities across contact centre services, CX training, and consultancy. It also supports the organisation’s efforts to build new industry connections and expand its footprint in East Malaysia, reinforcing its role in helping organisations improve service delivery.
Panel discussion on the future of customer experience, featuring Mohd Shazilie bin Md Zain of CASB (first from right), focusing on integrating technology with human-led service delivery.
Where CASB Is Heading Next
As customer expectations continue to grow, organisations are looking beyond handling enquiries to improving service across the full customer journey. CASB is strengthening its contact centre capabilities while expanding its role in customer experience, service delivery, and consultancy. Its involvement in Sabah CX Day 2026 reflects a growing presence in Sabah and signals confidence in entering new markets. This progress reflects the consistent effort of the CASB team. Their commitment drives service quality, builds trust with clients, and supports the company’s expansion into East Malaysia.
Media Coverage
Sabah CX Day 2026 received coverage across multiple media platforms, highlighting the importance of customer experience and service delivery.
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