The Hassle Of Not Outsourcing

PETALING JAYA, 2 March 2026 — Jetour Malaysia has officially launched its Customer Care operations, reinforcing the brand’s commitment to delivering exceptional customer experience (CX) to Malaysian customers through a strategic partnership with Commerce Access Sdn Bhd (CASB), an award-winning customer experience and contact centre specialist.

The official go-live ceremony was held at CASB’s operations centre in Jalan Tandang, Petaling Jaya, marking a significant milestone in Jetour Malaysia’s customer engagement strategy and its commitment to strengthening after-sales support nationwide.

Despite being relatively new to the Malaysian automotive landscape, Jetour Malaysia has taken a forward-looking approach by entrusting its customer care operations to CASB — a trusted CX partner with strong regional credentials, including the Platinum Award for Best Contact Centre Operations at the CC-APAC Awards.

The ceremony was officiated by senior representatives from both organisations. Jetour Malaysia was represented by Mr Nicholas Ng Ming Fei, Vice President of Jetour Malaysia, while CASB was represented by Pn Hajjah Afidah Kamaruddin, Chief Executive Officer of CASB, reflecting the strong leadership commitment behind the collaboration.

Speaking at the ceremony, Pn Hajjah Afidah Kamaruddin emphasised that the partnership highlights the importance of operational readiness, strong collaboration, and people-centric service delivery in achieving customer experience excellence.

“We are honoured to be entrusted by Jetour Malaysia to support their customer care operations. This partnership reflects our shared commitment to delivering reliable, responsive, and high quality customer support that enhances the overall ownership experience,” she said.

Meanwhile, Mr Nicholas Ng Ming Fei described the launch as a key milestone in Jetour Malaysia’s journey to build a strong customer support ecosystem as the brand continues to expand its presence in Malaysia.

“The establishment of our Customer Care operations is an important step in strengthening our after-sales support framework. Through our partnership with CASB, we are confident in delivering a seamless and reassuring ownership experience for our customers as Jetour continues to grow in the Malaysian market,” he said.

The collaboration reflects both organisations shared vision of delivering service excellence through innovation, operational expertise, and customer-centric engagement.